Category: OTT Players

Over the Top Platforms are named about devices that go ‘over’ a cable box to give the user TV content through the Internet connection.

Tata-Play

Tata Play bets on K-drama boom with multi-language offering

The Korean wave is no longer a passing trend in India—it is fast becoming a cultural mainstay. Riding on this growing popularity, Tata Play is expanding its content play with a curated K-drama service, offering popular Korean titles across multiple Indian languages to tap into a rapidly widening audience base. In what is positioned as a strat...

JioStar

JioStar decodes cross-screen impact in ‘The Collective’ Episode 3

JioStar Entertainment has released Episode 3 of its thought-leadership series ‘The Collective’, shifting the industry conversation beyond cross-screen reach to a sharper focus on effectiveness and measurable business outcomes. The latest episode attempts to answer a long-standing question for marketers: which platform is actually drivin...

JioStar

JioStar pushes HD viewing for IPL with new campaign

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...