OTT Players - Indian Broadcasting World

Frodoh, Chaupal roll out first-screen ads for OTT

Frodoh has partnered with Chaupal to introduce what they describe as an industry-first “first-screen” monetisation framework, aimed at unlocking new revenue streams for subscription-led streaming platforms without disrupting the viewing experience. The new model shifts advertising away from content play...

JioHotstar launches signal-led ads with Instamart partnership

JioHotstar has introduced a new commerce signal-led advertising capability, marking a shift towards intent-driven audience engagement at scale across its streaming platform. The move is designed to go beyond conventional targeting by enabling brands to connect with users based on real purchase intent signals, creating a more action-oriented and ...

Lionsgate Play expands Hollywood slate, confirms ‘Heated Rivalry’ S2

Lionsgate Play has outlined an aggressive growth roadmap, announcing a massive Hollywood content push for 2026 alongside the return of ‘Heated Rivalry’ Season 2, slated for release in 2027. At the core of this expansion is a strategic shift towards a m...

Tata Play Binge adds Pocket Films to Shots portfolio

Tata Play Binge has expanded its micro-drama offering ‘Shots’ by onboarding Pocket Films, strengthening its push into short-format, mobile-first content. The move brings a mix of micro-dramas and short films to the platform as part of its ad-supported catalogue. With this a...

⁠Nivin Pauly’s ‘Prathichaya’ to stream on JioHotstar from April 24

The political thriller ‘Prathichaya’, starring Nivin Pauly, is set to premiere on JioHotstar from April 24, bringing a layered narrative of power, politics, and personal redemption to digital audiences. Written and directed by B. Unnikrishnan, t...

Sonu Sood opens up on ‘Famously Fit with Sophie’ on Amazon MX Player

Amazon MX Player has unveiled its latest episode of ‘Famously Fit with Sophie’, featuring actor Sonu Sood in a candid and high-energy conversation that blends fitness, personal reflections, and...

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!