Category: OTT Players

Over the Top Platforms are named about devices that go ‘over’ a cable box to give the user TV content through the Internet connection.

Disney

Disney begins AI-powered search trials on ESPN, Disney+

The Walt Disney Company has begun beta testing AI-powered search and discovery features on ESPN and Disney+ to help users find sports information and entertainment content more intuitively through natural language and voice-based queries. The company, in a statement earlier this week, said the experiments are aimed at helping users who know w...

Mathrubhumi

Mathrubhumi launches two Onam campaigns

Mathrubhumi Group has launched a new Onam campaign featuring two creative themes ahead of the festive season. According to a Mathrubhumi Group press release, the campaign aims to showcase how the company's print, television, digital and radio platforms help brands connect with audiences during Kerala's biggest festival. The first campaign, ti...

Netflix

Netflix signs deals to bring short videos to its platform

Netflix is getting ready to offer short videos on its platform as it looks to compete with popular apps like TikTok and YouTube. The company has signed deals with some of the biggest media publishers in the US to bring bite-sized content to its subscribers. According to an AFP report, the new content will include celebrity interviews, lifesty...

Jio

‘Pritam & Pedro’ becomes JioHotstar’s biggest hit

Rajkumar Hirani's OTT debut, ‘Pritam & Pedro’, has become JioHotstar's most watched show ever, according to a JioHotstar press release. The series has also recorded the platform's biggest opening for a scripted show and has trended in six regional languages apart from Hindi Tamil, Telugu, Malayalam, Bengali, Marathi and Kannada. The comed...