WhatsApp launches hyper-local messaging campaign

WhatsApp launches hyper-local messaging campaign

WhatsApp has expanded its push towards inclusive digital communication with the rollout of the second phase of its India-focused initiative aimed at users who face barriers to text-based messaging.

The latest phase sharpens the platform’s focus on rural and semi-literate communities,...


Meta

Meta launches ‘Your Business Deserves Better’ campaign to empower MSMEs

Meta has rolled out a new marketing campaign titled ‘Your Business Deserves Better’, aimed at highlighting how small businesses across India are using Meta platforms to reach the right customers and drive meaningful growth. The campaign comes at a time when Meta says that as many as 92 per cent of businesses using its platforms in India are micr...


YouTube launches new à la carte TV plans in early 2026

YouTube launches new à la carte TV plans in early 2026

YouTube has announced that it will introduce a new set of subscription options, called YouTube TV Plans, beginning early 2026. The update was confirmed in a blog post published by Christian Oestlien, Vice President and Head of Subscriptions at YouTube, who said the upcoming plans are designed to offer users more flexibility and control over w...


Adapting to change, Adobe integrating some products in ChatGPT

Adapting to change, Adobe integrating some products in ChatGPT

Adobe is integrating Photoshop, Adobe Express and Acrobat apps into ChatGPT, it said yesterday, allowing users to edit images, design graphics and manage PDFs within the OpenAI-owned chatbot. The move reflects a broader push by software makers to tie everyday tools into conversational AI platforms and tap into more u...


Meta

Meta signs new deals with news outlets to boost AI

Meta on Friday announced a significant expansion of its artificial intelligence assistant, revealing new partnerships with major global news organisations to deliver real-time information across Facebook, Instagram and WhatsApp. The move marks one of the company’s most direct integrations of professional news content into its AI products in rece...