Prime Video has launched a promotional campaign for its upcoming reality show ‘The Traitors Telugu’ in Hyderabad, Vijayawada and Vizag, featuring mysterious characters known as Cloakmen.

According to a Prime Video press release, dressed in their signature cloaks and masks, the Cloakmen made surprise appearances at popular locations across the three cities, attracting attention and building curiosity about the show.

The campaign highlights the themes of deception, mind games and trust, which are central to ‘The Traitors Telugu’.

With the tagline ‘Mosam Ikkada New Rule’, the campaign builds anticipation for the show, where alliances can change and betrayal can come from anyone.

Hosted by Teja Sajja and produced by SOL Productions, ‘The Traitors Telugu’ will premiere on October 15 on Prime Video. The 10-episode series will stream in Telugu with English subtitles, with new episodes releasing every Thursday at 12 noon.