Hungama Digital Media Entertainment and the Indian Institute of Creative Technologies (IICT) hosted ‘Lights, Camera, Code: The New Storytelling Stack’ on the institute’s campus at NFDC in Mumbai, as an official satellite event of Mumbai Tech Week (MTW) 2026.

The event brought together creators, students, technologists, and industry professionals to discuss how artificial intelligence is reshaping storytelling, entertainment, and content creation. It was held ahead of the third edition of Mumbai Tech Week, organised by the Tech Entrepreneurs Association of Mumbai (TEAM), which will take place on May 29 and 30 at the Jio World Convention Centre, according to a Hungama statement.

In his keynote session, Neeraj Roy, Founder and CEO of Hungama, spoke about the future of storytelling and the emergence of an AI-assisted creator ecosystem by 2030. He described how technology is changing the way stories are imagined, produced, distributed, and experienced by audiences across the world.

Roy highlighted India’s advantage in the evolving AI-driven entertainment landscape, citing the country’s young population, strong cultural identity, and growing adoption of emerging technologies.

He outlined four major pillars shaping the future of AI-native storytelling — creators becoming independent studios using AI-powered production tools, regional languages reaching global audiences through real-time translation, storytelling becoming interactive and participatory, and cultural intellectual properties being reinvented using AI-led experiences.

He also discussed the future “storytelling stack” that could define the entertainment ecosystem by 2030, including generative video technologies, autonomous creative agents, immersive interfaces, narrative intelligence systems, and next-generation content distribution platforms.

Speaking about the collaboration with IICT, Roy said Mumbai Tech Week provides an important platform where technology and creativity intersect. He added that the next generation of creators would need to understand both storytelling and technology equally well as AI and immersive media continue transforming entertainment.

IICT CEO Vishwas Deoskar said India has historically exported stories and culture to global audiences through cinema and music, but the next phase would involve exporting creative technology and talent capable of powering the future of storytelling itself.

He said IICT aims to build an ecosystem where artists, coders, designers, and entrepreneurs can collaborate together, adding that the future of entertainment would belong to people who can combine imagination with technology and intelligence.