Regional OTT platform Chaupal has announced a strategic partnership with ADMOTT to strengthen in-content virtual brand placement and AI-powered advertising capabilities across its streaming ecosystem.

The collaboration aims to introduce more contextual and seamless advertising experiences within Chaupal’s growing library of Punjabi, Haryanvi and Bhojpuri content. The announcement was made through an official company statement yesterday.

Under the partnership, brands will be able to integrate organically into streaming content during the post-production stage without interrupting the viewer experience. ADMOTT’s AI and machine learning-driven technology enables virtual brand placements and in-content recommendations designed to blend naturally into storytelling formats.

The companies said the collaboration reflects the growing shift in OTT advertising towards immersive and non-intrusive brand integrations that align more closely with audience viewing behaviour.

An Indian company, ADMOTT’s In-Content AD Recommendation platform is powered by advanced AI/ML technology to seamlessly integrate virtual brand placement in the streaming video. The company says the dynamic platform caters to OTT/content creators, enabling effortless virtual brand placement automation.

Commenting on the development, Sandeep Bansal, Managing Director of Chaupal, said the future of OTT advertising lies in content-led integrations that feel contextual and respectful to viewers.

“We believe the future of advertising on OTT lies in integrations that are contextual, content-led and respectful of the viewing experience. Our partnership with ADMOTT supports that vision while opening new value for brands and creators alike,” Bansal said.

Namita Sahu, Founder and CEO of ADMOTT, said advertisers are increasingly looking for more meaningful ways to engage audiences on streaming platforms.

“As streaming platforms continue to evolve, brands are looking for more organic and meaningful ways to connect with audiences. Our partnership with Chaupal enables contextual and non-intrusive brand integrations that enhance storytelling while creating measurable value for advertisers,” Sahu said.

The partnership is also expected to create new monetisation opportunities for Chaupal as regional OTT consumption continues to expand across India and overseas markets. Chaupal currently focuses on regional entertainment content spanning Punjabi, Haryanvi and Bhojpuri languages and has been positioning itself as a global destination for North Indians.