Aaj Tak

Aaj Tak launches India’s first AI-powered vertical TV for live news

Hindi news broadcaster Aaj Tak has introduced Vertical TV, a first-of-its-kind technology platform designed to transform how live television news is produced and consumed on mobile devices. The initiative makes Aaj Tak the first broadcaster in India to deploy an AI-powered, real-time adaptive vertical television experience at scale. According...


DPos

DPOs seek to pare payout to b’casters amid revenue challenges

India’s television distribution platform operators (DPOs) are pushing for lower payouts in content carriage agreements as shrinking subscriber numbers and rising channel prices continue to put pressure on their margins. The move is expected to trigger tough negotiations between distributors and broadcasters in the coming months, according to ind...


How

FIFA WC: How & why songs are selected at stadiums?

Watching the World Cup and hearing the music in the stadium may have left you wondering: how is that chosen? Is it just a coincidence that ‘Wonderwall’ plays after England matches? Are ‘Freed from Desire’ or ‘Livin' on a Prayer’ always played? And why?

According to a Reuters report f...