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Sony Sports Network has launched a new campaign film titled ‘Not a Gentleman’s Game’, featuring India women’s cricket team captain Harmanpreet Kaur.
According to Sony Sports Network’s official X post, the campaign has been launched ahead of the Women’s T20 Asia Cup 2026, which is scheduled to begin on August 28.
The campaign highlights the changing face of cricket and questions the traditional description of the sport as a ‘gentleman’s game’. Featuring Harmanpreet, the film focuses on the changing role and growing presence of women in modern cricket.
Harmanpreet will lead the Indian team in the upcoming tournament as India prepare to compete in the Women’s T20 Asia Cup.The ‘Not a Gentleman’s Game’ campaign is part of Sony Sports Network’s promotional activities ahead of the tournament.
