Luminous Power Technologies has partnered with Sony LIV as a Co-Powered Sponsor for the upcoming family entertainment game show ‘Family Full House With Rohit Sharma’, hosted by Indian cricketer Rohit Sharma.

According to a Luminous Power Technologies press release today,the partnership will help Luminous strengthen its presence on Connected TV and promote awareness about solar energy among Indian households. The company said the association is part of its efforts to make solar energy more familiar and relevant to everyday consumers.

Luminous is expanding its business from power backup solutions to a wider consumer energy solutions portfolio. Solar energy is a key focus area for the company, with its offerings covering residential rooftop solar as well as small commercial and industrial applications.

The company is also building capabilities in areas such as energy storage to meet the changing energy needs of consumers and businesses. Vivek Abrol, MD and CEO, Luminous Power Technologies, said that increasing awareness and understanding of solar energy will be important for accelerating its adoption in India.

Neelima Burra, SVP Chief Strategy and Marketing Officer, Luminous Power Technologies, said the partnership with Sony LIV will help bring the conversation around solar into a more relevant and everyday environment as Connected TV becomes an important platform for families.

Ranjana Mangla, Head – Digital Ad Sales and YouTube Business, Sony Pictures Networks India, said ‘Family Full House With Rohit Sharma’ brings together Rohit Sharma’s appeal with a format built around families participating together. She added that the association will bring the solar category into an everyday family environment.

‘Family Full House With Rohit Sharma’ will feature family participation, unexpected answers, humour and entertainment, with Rohit Sharma hosting the show. Luminous said the association is part of its broader focus on expanding the role of solar in its consumer energy portfolio.