Stakeholder alignment media’s big media challenge: BARC Chairman

Stakeholder alignment media’s big media challenge: BARC Chairman

At the ongoing WAVES Summit 2025 in Mumbai, Shashi Sinha, Chairman of the Broadcast Audience Research Council (BARC), made a strong and candid pitch for better stakeholder management in India’s media measurement ecosystem, emphasising that the country’s core challenge isn’t about technological capability, but about aligning various ...


Game Changer

Zee Tamil unveils special ‘Game Changer’ content line-up to mark May Day

Zee Tamil is all set to make this May Day memorable for its viewers with a power-packed entertainment line-up under the theme ‘Game Changer’, promising engaging content and inspiring stories that celebrate hard work, resilience, and transformation. The channel will roll out a series of specially curated programs on May 1 that aim to not only ...