Subarna Ray Chaudhuri has joined Red FM as West Head – Sales at Red Max, marking a new addition to the radio network’s sales leadership team. She will be based at the company’s Mumbai office.

Red FM announced Chaudhuri’s appointment through a LinkedIn post.

Chaudhuri joins Red FM after serving as Vice President of Sales at Zee Entertainment Enterprises, most recently with Zee Live. During her multiple stints with Zee, she held several key positions, including Director – Key Account Management, Senior Territory Head and Group Head.

Her experience at Zee covered advertising sales, client partnerships and revenue generation across television and digital platforms, giving her exposure to both traditional and digital media businesses.

Earlier in her career, Chaudhuri worked with BBC Worldwide, TV Today Network, Bennett Coleman & Co. and Hindustan Times, building experience across media sales and corporate communications.

With more than 25 years of experience across media, channel sales and corporate communications, Chaudhuri will now take on the West region sales mandate for Red Max from Red FM’s Mumbai office.