Tata Play

Tata Play launches addressable ads for Linear TV

Tata Play on Monday rolled out addressable ads for linear television, a 'breakthrough' in the Indian industry for unconnected boxes and a move that should propel revenues of the dish TV provider who never had access to advertising revenue. Addressable Ads will allow brands to target segmented audiences ...


IMG

IMG digital trends predict rise of AI, women’s sport monetisation

Global sports, events and representation company IMG’s Digital Trends Report 2024, which explores technologies and developments that will shape the sport media landscape for rights holders over the next 12 months, predicts growth of smarter stadiums, tactical adoption of generative AI, and monetizing women’s sport th...