Explosive Whey, a fitness and nutrition product, has joined hands with Mahendra Singh Dhoni, also dubbed Captain Cool during his captaincy days and an inspiration for thousands of aspiring cricketers.

The product, meticulously crafted to meet the evolving needs of fitness enthusiasts, athletes and health-conscious individuals, is a brainchild of cricketer Kedar Jadhav (founder), Mandar Bhandari (founder and CEO) and Rishikesh Hande (founder), according to a press release from Explosive Whey.

The name “Explosive” embodies the essence of speed and strength. The lion in the logo symbolises strength and leadership, reflecting the slogan “Rule with Strength”.

The media statement also claimed that Explosive Whey has earned the prestigious certification of Informed Sports, a trust badge amongst professional athletes and World Anti Doping Agency (WADA) where every single batch for banned substances is tested before being released into the market ensuring that the product undergoes rigorous dope testing and no banned substances are present.

According to Jadhav “Explosive Whey is more than just a supplement; it’s a testament to our dedication towards helping athletes achieve their fitness goals. Our journey is incomplete without Mahi Bhai who is a consumer first, then a shareholder, mentor, and now he has endorsed the brand as well.”

Explosive Whey, the press release added, has served athletes playing in the Indian Premier League, Indian national cricket team, Pro Kabaddi League teams, South Africa Premier League, International League T20, as well as numerous athletes spanning a range of sports, including tennis, badminton, and football and more.

The product line comprises Athlete Series Whey Protein and Elite Series Whey Protein along with other sports supplements with premium ingredients of high quality.

Expressing his thoughts, Dhoni said, “As an athlete focused on peak performance and fitness, I’m excited to join the Explosive Whey family. I chose to partner with Explosive Whey because of their dedication and commitment to provide athletes with quality supplements. Our shared vision for nutrition makes this partnership a natural fit, inspiring athletes to reach their full potential.”

Bhandari said that the idea came about because there weren’t many top-notch supplements available for athletes in India.