IBW Admin - Indian Broadcasting World

Playflix partners with Admott to boost OTT monetisation

One Take Media Co.'s K-drama streaming platform Playflix has partnered with Admott to strengthen digital monetisation and introduce in-content virtual brand placement technology across its entertainment ecosystem. The collaboration aims to enhance advertising innovation, improve audience engagement and create new revenue opportunities for the...

JioHotstar’s Tadka leads India’s micro-drama boom in May 2026

India's fast-growing micro-drama segment took a major leap in May 2026, with new data from COTT Analytics showing that audiences are spending significant time consuming short-form, vertically shot serialised dramas. Leading the category was JioHotstar's Tad...

‘Dhurandhar The Revenge’ draws 50mn viewers on JioHotstar

‘Dhurandhar The Revenge’ has recorded the biggest digital opening for a film on JioHotstar, attracting 50 million viewers within its opening weekend and emerging as a major streaming success for the platform. According to JioHotstar, the film's digital premiere significantly expanded its audie...

HT Media shuts down OTTplay

HT Media has officially decided to shut down its OTT aggregation platform OTTplay after struggling to achieve sustainable unit economics in an increasingly competitive streaming market. The development was confirmed by the company's management during its FY26 earnings call, where

‘Dridam’ to premiere on JioHotstar on June 12

Mumbai: Malayalam crime thriller ‘Dridam’, presented by Jeethu Joseph, is set to make its digital debut on JioHotstar on June 12. The film will be available for streaming in Malayalam, along with dubbed versions in Tamil, Telugu, Kannada and Hindi....

Esha Deol to star in horror comedy ‘Ghunghat’

Actor Esha Deol is set to venture into the horror-comedy genre with her upcoming film ‘Ghunghat’, a supernatural entertainer that promises a mix of suspense, humour, romance and fantasy. Directed by Rajiv S Ruia and produced by Devesh Kumar under t...

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!