JioStar has appointed Sagar Kadam as Senior Director – Ecosystem & Subscription Partnerships for its Digital Venture (JioHotstar), strengthening the company’s focus on expanding strategic alliances and driving subscription growth across its digital platforms.

Kadam announced his new role through a LinkedIn post yesterday, where he expressed enthusiasm about joining the organisation. Sharing the update, he said he was pleased to take on the position and described the opportunity as a chance to learn, build and contribute at an extraordinary scale. He also thanked the leadership and stakeholders involved in the process, adding that he looks forward to the journey ahead.

In his new role, Kadam will focus on building and scaling ecosystem alliances and subscription partnerships aimed at accelerating growth and monetisation for JioStar’s digital business. He brings more than 15 years of experience in digital media, OTT partnerships and business development, with a strong track record of driving subscription-led growth strategies.

Before joining JioStar, Kadam served as Associate Vice President – Partnerships, Growth and Monetization, Digital Business at Sony Pictures Networks India, where he led subscription revenue growth for SonyLIV. In that role, he worked on strategic partnerships and distribution alliances across telecom operators, banks, internet service providers, connected devices, e-commerce platforms, fintech companies and loyalty ecosystems.

Earlier in his career, Kadam held the position of Associate Director – Partnerships, Growth and Monetization (Digital) at Zee Entertainment Enterprises Limited, where he contributed to the expansion and growth of ZEE5.

He also spent nearly nine years at Shemaroo Entertainment, handling multiple leadership roles in business development. Prior to that, he worked with i-Free and Enable Mobile Technologies Private Limited, gaining experience in digital services and mobile technology solutions.

Kadam’s appointment comes as JioStar continues to strengthen its digital ecosystem and subscription offerings, with a sharper focus on strategic partnerships and expanding its footprint in India’s fast-growing streaming and digital media landscape.