In a move that could reshape the future of mobile communication in the country, Bharti Airtel has renewed its partnership with Google to roll out Rich Communication Services (RCS) messaging on its network.
The development comes after nearly a year of distance between the two companies over offering the next-generation messaging standard to Airtel subscribers.
According to an Economic Times report, both companies have now signed an agreement that will see Airtel begin offering RCS—positioned globally as a modern, feature-rich successor to traditional SMS—using Google’s platform.
The renewed partnership signals a significant shift in India’s messaging landscape at a time when telcos and tech giants are increasingly aligning their communication technologies with global standards.
JioStar Q2 revenue up 10.1% to Rs 6,806cr. despite weak ad environ
Google brings AI Mode ads to India, 9 other markets
Of Jio listing, tears, party…and RIL’s combined $320bn market cap
Guest Column: TRAI’s ALTD reccos a turning point for b’cast sector
Indian publishers, including those owned by Ambani & Adani, challenge privacy laws
Netflix’s marks Korean decade as K-content rules non-English viewing
Spotify teams up with ‘Gullak’ cast for Diwali campaign
Zee Telugu announces festive weekend line-up with Kutumbam Awards 2026
Tata Play Binge adds Gujarati OTT platform JOJO to regional streaming lineup
Gaurav Khanna, Shraddha Arya’s new show titled ‘Dil Ki Bewafaiyaan’
Zee Entertainment appoints Sangeeta Shetty as CCO, company secretary 

