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The American video platform YouTube is testing advertisements for its short video format YouTube Shorts.
Philipp Schindler, SVP and CBO, Google, at the company’s earnings call earlier this week had said, “We’re testing ads on Shorts with products like App Install and Video Action Campaigns – and while it’s still early days, we’re encouraged by initial advertiser feedback and results.”
Ruth Porat, CFO of Alphabet and Google, had said, “We are experiencing a slight headwind to revenue growth as Shorts viewership grows as a percentage of total YouTube time.”
“We are testing monetization on Shorts, and early advertiser feedback and results are encouraging. The team is focused on closing the gap with traditional YouTube ads over time. So we’re excited about the new opportunities with Shorts, but a slight headwind,” Porat had said.
According to Google, YouTube Shorts is now averaging over 30 billion daily views, up four times as much as a year ago.
The platform has added a host of new capabilities to video editing and will continue to invest in making Shorts, Sundar Pichai, CEO of Alphabet and Google, had said during the earnings call, The Hindu reported.
Shorts has been rolled out to over 100 countries.
