Ultra Play OTT has launched a new digital campaign titled ‘An Interview Gone Filmy’, turning an ordinary job interview into a humorous Bollywood-inspired conversation to celebrate how deeply cinema is connected with everyday life. Released around International HR Day, the campaign highlights how Bollywood often becomes a light-hearted escape amid stressful work schedules, deadlines, and workplace pressure.

According to a press release, the campaign has been created around Ultra Play OTT’s #HarPalFilmy philosophy, which focuses on the idea that cinema naturally becomes a part of people’s daily conversations, emotions, and experiences. The spoof-style ad showcases a candidate unknowingly responding to interview questions entirely through Bollywood film titles, leaving the interviewer confused while creating a fun and relatable viewing experience for audiences.

As the interview progresses, several iconic Bollywood titles including ‘R Rajkumar’, ‘Tezaab’, ‘Banarasi Babu’, ‘Kaali Charan’, ‘Narsimha’, ‘Virasat’, ‘Namak Haraam’, ‘Kuwara Baap’, ‘Apna Sapna Money Money’, ‘Betaab’, and ‘Ghajini’ become a part of the conversation. The campaign taps into the nostalgia and familiarity audiences share with Hindi cinema while also subtly reflecting how entertainment often helps people cope with workplace stress and mental fatigue.

Speaking about the campaign, Sushilkumar Agrawal, Founder and CEO of Ultra Media & Entertainment Group, said Bollywood has always remained deeply embedded in everyday life and the campaign was designed to capture that natural connection in a fun and relatable way. He added that the idea behind #HarPalFilmy goes beyond simply watching films and reflects how cinema becomes a part of people’s personalities and daily experiences.

Brinda Agrawal, Chief Marketing Officer of Ultra Media & Entertainment Group, said the campaign was created keeping in mind today’s fast-paced work culture, where people constantly juggle long working hours and pressure. She noted that ‘An Interview Gone Filmy’ aims to remind audiences how cinema continues to offer comfort, humour, and emotional connection even during routine situations like job interviews.

Conceptualised internally by the company, the campaign will be amplified across digital and social media platforms through workplace-inspired content and short-form engagement pieces. The campaign also strengthens Ultra Play OTT’s positioning as a platform focused on Hindi cinema nostalgia and catalogue discovery.

Ultra Media & Entertainment Group, which began operations in 1982, has evolved across multiple entertainment formats including home video, syndication, and digital streaming. The company currently operates several direct-to-consumer regional OTT platforms including Ultra Play for Hindi content, Ultra Jhakaas for Marathi entertainment, and Ultra Gaane for music streaming.

Ultra Play OTT currently offers a catalogue of over 5,000 hours across more than 1,800 titles, featuring both classic and contemporary Hindi films. The platform is available at a subscription price of Rs.19 per week and has viewership across India as well as international markets including the UAE, US, UK, Australia, Canada, Saudi Arabia, and New Zealand.