Twitter announced that it has updated its rules on “violent content and similar language,” and that it has now “officially launched” its “Violent Speech” policy.

According to the company’s @TwitterSafety account, the new policy prohibits violent threats, wishes of harm, glorification of violence, and incitement of violence.

To ensure user safety and to prevent the normalization of violent actions, the company has a “zero tolerance policy” for violent speech, IANS reported from San Francisco.

“When there is no clear abusive or violent context, we allow expressions of violent speech,” the company stated on the policy’s page on Wednesday.

It also allows “certain cases of figures of speech, satire, or artistic expression when the context is expressing a viewpoint rather than instigating actionable violence or harm”.

The platform also stated that it will evaluate and comprehend the context of the conversation before taking any action.

In most cases, the account that violates this policy will be “immediately and permanently” suspended.

However, for less serious violations, users’ accounts will be temporarily locked before they can tweet again, and if they continue to violate this policy after receiving a warning, their accounts will be permanently suspended.

“You can file an appeal if you believe your account was suspended in error,” the platform added.