combat

TV distributors turn to bundling to combat churn

TV distribution companies are implementing bundling strategies to combat subscriber churn and enhance customer retention amidst industry upheaval. With players like Airtel and Jio offering diverse packages, the aim is to retain subscribers, improve stickiness, and reduce acquisition costs. In response to the growing prevalence of platform-agn...


Telcos launch premium packages to attract users

Telcos launch premium packages to attract users

India's leading mobile carriers are intensifying their efforts. Recently, Reliance Jio rolled out a series of higher-priced prepaid plans with extensive over-the-top (OTT) entertainment offerings, including a premium subscription to Jio Cinema, aiming to attract high-revenue users from rivals Bharti Airtel and Voda...