GTPL Hathway allocates ₹100cr for expansion of HITS service

Reliance Industries-backed GTPL Hathway is planning to invest Rs 100 crore in its headend in the sky (HITS) service, which is slated to go live in Q1 FY26 with a capacity to provide up to 900 TV channels, a senior company official told ET.

The company, which received a HITS licence from the Ministry of Information and Broadcasting (MIB) on Friday, will undertake its future subscriber expansion through HITS, the official added, requesting anonymity.

NXT Digital, owned by Hinduja Group, is the sole provider of integrated services that include both HITS and cable TV services. HITS is a satellite-based platform that combines features of cable TV and DTH. HITS and cable TV deliver TV signals via satellite and optical fibre, while DTH signals are delivered to consumers via satellite.

“HITS will allow us to compete with DTH, besides growing our penetration in cable-dark areas. It will help us expand in rural India…besides reducing operating expenditure in urban pockets,” official said.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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GTPL Hathway allocates ₹100cr for expansion of HITS service

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