Support pours in for IOA after Chinese sponsor offloaded

Support pours in for IOA after Chinese sponsor offloaded

India's cricket board (BCCI) has offered $1.35 million in financial support to the country's National Olympic Committee, which dropped Chinese sportswear maker Li Ning as its official kit partner citing public sentiment ahead of the Tokyo Games.

Chinese companies have faced a backlas...


Jacob’s Creek-ICC in 3-year sponsorship deal

Jacob’s Creek-ICC in 3-year sponsorship deal

Jacob’s Creek, Australia’s number one bottled wine brand, has been announced as the official wine partner for the inaugural ICC World Test Championship Final 2021 taking place in Southampton, June 18-22, 2021. The first day of the match, however, was called off due to rain.

As the of...


Sony Sports launches new campaign #SirfSonyPeDikhega

Sony Sports launches new campaign #SirfSonyPeDikhega

Sony Pictures Sports Network (SPSN) has launched a new campaign for aiming the Sony Sports pack subscription.

The campaign highlights the consumer delights that Sony Sports brings with its diverse offering throughout the day in a year. The campaign film interestingly features two neighbouring families, highli...