JioStar launches IPL 2026 ‘Ek Hoke Dekh’ campaign

JioStar launches IPL 2026 ‘Ek Hoke Dekh’ campaign

JioStar has unveiled its campaign for the 2026 season of the Indian Premier League, titled ‘Ek Hoke Dekh’, calling on fans across the country to come together for one of the biggest sporting spectacles. Built around the idea of unity, the campaign carries the central message ---  “Watch as one” --- as the league returns for its 19th edi...


Karnataka milk brand Nandini to power RCB in IPL 2026

Karnataka milk brand Nandini to power RCB in IPL 2026

The Karnataka Milk Federation (KMF) yesterday announced that its brand Nandini has partnered with RCB for the 2026 edition of the IPL T20 cricket, which is scheduled to begin from March 28. KMF is the southern State Karnataka's leading dairy cooperative brand and second-largest dairy co-operative in India.


FIFA

FIFA, YouTube sign preferred platform pact for World Cup ‘26

World football’s governing body FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026. In collaboration with the competition’s Media Partners and creators, this game-changing partnership between the two organisations will provide audiences with more ways to enjoy the tour...


Kettle Chips partners ICC for women’s T20 World Cup ’26

Kettle Chips partners ICC for women’s T20 World Cup ’26

The International Cricket Council (ICC) announced that Kettle Chips as an Official Supporter of the ICC Women’s T20 World Cup 2026, to be held in England and Wales from June 12 to July 5.

The association said in a statement earlier this week that the addition of the premium FMCG bran...