JioStar

JioStar pushes HD viewing for IPL with new campaign

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...


Sony Sports

Sony Sports sets up packed Team India season with ‘Goonjega India’ campaign

Sony Sports Network is gearing up for one of its most ambitious cricket seasons yet, announcing a blockbuster run of Team India action from May 28 through Diwali under its new campaign ‘Goonjega India’. With a packed calendar spanning multiple tours and tournaments, the network aims to deliver near non-stop cricketing action across formats for f...