IPL

IPL 2026 opening weekend clocks 515 mn reach

The 2026 season of the IPL has begun on a high note, with JioStar delivering its biggest-ever opening weekend, underlining the tournament’s unmatched pull among cricket audiences in India. Driven by two high-scoring encounters featuring 200-plus run chases, the league witnessed record-breaking reach and enga...


JioStar launches IPL 2026 ‘Ek Hoke Dekh’ campaign

JioStar launches IPL 2026 ‘Ek Hoke Dekh’ campaign

JioStar has unveiled its campaign for the 2026 season of the Indian Premier League, titled ‘Ek Hoke Dekh’, calling on fans across the country to come together for one of the biggest sporting spectacles. Built around the idea of unity, the campaign carries the central message ---  “Watch as one” --- as the league returns for its 19th edi...


Karnataka milk brand Nandini to power RCB in IPL 2026

Karnataka milk brand Nandini to power RCB in IPL 2026

The Karnataka Milk Federation (KMF) yesterday announced that its brand Nandini has partnered with RCB for the 2026 edition of the IPL T20 cricket, which is scheduled to begin from March 28. KMF is the southern State Karnataka's leading dairy cooperative brand and second-largest dairy co-operative in India.