IMG

IMG digital trends predict rise of AI, women’s sport monetisation

Global sports, events and representation company IMG’s Digital Trends Report 2024, which explores technologies and developments that will shape the sport media landscape for rights holders over the next 12 months, predicts growth of smarter stadiums, tactical adoption of generative AI, and monetizing women’s sport th...


Viacom18 in pact with SFA to air school-level sports

Viacom18 in pact with SFA to air school-level sports

Viacom18 and Sports For All (SFA) have joined forces to revolutionize the portrayal of school-level sports in India. This collaboration aims to make school sports accessible to millions of viewers across the country through digital and television platforms, Economic Times has reported. The announceme...