FIFA

FIFA, YouTube sign preferred platform pact for World Cup ‘26

World football’s governing body FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026. In collaboration with the competition’s Media Partners and creators, this game-changing partnership between the two organisations will provide audiences with more ways to enjoy the tour...


Kettle Chips partners ICC for women’s T20 World Cup ’26

Kettle Chips partners ICC for women’s T20 World Cup ’26

The International Cricket Council (ICC) announced that Kettle Chips as an Official Supporter of the ICC Women’s T20 World Cup 2026, to be held in England and Wales from June 12 to July 5.

The association said in a statement earlier this week that the addition of the premium FMCG bran...


BCCI awards T20 WC-winning Indian team $14.24mn cash bonus

BCCI awards T20 WC-winning Indian team $14.24mn cash bonus

The Twenty20 World Cup-winning Indian cricket team was awarded a bonus of 1.31 billion rupees ($14.24 million) yesterday by the country's cricket ‌board, six times the prize money they claimed for lifting the title in Ahmedabad.

India secured their historic third men’s T20 World Cup ...


T20 World Cup 2026 crosses 500 mn viewers in India: Jay Shah

T20 World Cup 2026 crosses 500 mn viewers in India: Jay Shah

The ICC Men's T20 World Cup 2026 has emerged as the most-watched edition in the tournament’s history, crossing 500 million viewers in India, according to the International Cricket Council. The milestone was revealed by ICC Chairman Jay Shah in a post on X, highlighting the scale of audience engagement the tournament has generated in its biggest ...


India’s football body invites commercial rights bids for 15 years

India’s football body invites commercial rights bids for 15 years

The All India Football Federation (AIFF) yesterday invited bids for the commercial rights of both men's and women's club competitions for a period of 15 years minimum starting with the 2026-2027 season, offering two packages for bidding pertaining to men's and women's club competitions.