Star Sports to broadcast Lanka Premier League 2024 in India

Star Sports to broadcast Lanka Premier League 2024 in India

Star Sports is set to broadcast the upcoming Lanka Premier League (LPL) 2024, live from Sri Lanka. The tournament will run from July 1 to July 21, with exclusive coverage on Star Sports. Anil Mohan Sankhdhar, Founder and CEO of IPG Group, the official rights holder of LPL, expressed his enthusiasm for the partnership. “Since its inception, th...


Seagram’s Royal Stag renews partnership with ICC for 4 years

Seagram’s Royal Stag renews partnership with ICC for 4 years

Seagram’s Royal Stag has extended its association with the International Cricket Council (ICC) for four more years, solidifying the brand’s commitment to cricket and the sport’s global community of fans, the cricket’s global governing body said in a media statement.

The partnership, ...


Men’s T20 WC: ICC lines up digital initiatives for fans

Men’s T20 WC: ICC lines up digital initiatives for fans

The International Cricket Council (ICC) has lined up a suite of innovative digital initiatives designed to engage and reward cricket fans globally ahead of the ICC Men’s T20 World Cup 2024, including Hindi language Insta and Facebook channels.

These initiatives will ensure more fans ...