ICC scouts for PR, mktng. outfit for Women’s Champions Trophy ’27
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17 minutes ago 06:00:38am Television

ICC scouts for PR, mktng. outfit for Women’s Champions Trophy ’27

New Delhi, 22 Oct 2026, By IBW Team

ICC

Cricket’s global administrator ICC has invited proposals from entities interested in providing Marketing and PR services for the inaugural ICC Women’s Champions Trophy 2027, which will be held in Mumbai and Vadodara, from February 14 to 28.

According to a statement yesterday from the International Cricket Council, the request for proposals (RFP) invites proposals from agencies and other qualified entities with experienced teams and a proven track record of delivering Marketing and PR campaigns at major sporting events.

The successful applicant will be responsible for developing and delivering an integrated marketing and PR campaign to build awareness, drive audience engagement and generate excitement for the inaugural tournament, bringing together six of the world’s leading women’s teams.

The deadline for submission of proposals is November 4.

The ICC Women’s Champions Trophy 2027 in T20 format will be hosted in India where the participating teams are Australia, England, India, New Zealand, South Africa and Sri Lanka.

BCCI have been appointed as the host of the ICC event. A new event to the ICC women’s cricket calendar, the inaugural edition of the ICC Women’s Champions Trophy will bring together the best six teams in the world.

Teams, which qualified as per their positions in the ICC Women’s T20I Team rankings on the July 6 qualification cut-off date, will compete in a best vs best round-robin league, with the top two sides advancing to the

final on February 28.

The tournament was originally scheduled to be held in Sri Lanka but will now be staged in India as Sri Lanka Cricket continues to make the requisite reforms outlined at the ICC’s Annual Conference in July.


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