ISL says first 5 matches netted 65mn YouTube views; 52mn viewers

The first five matches of the Indian Super League 2026-27 season recorded 65 million YouTube views and 52 million viewers, according to an estimate.

According to a PTI report from New Delhi, the season opened on October 10 with Bengaluru FC taking on Sporting Club Delhi. The opening fixture generated 8.9 million YouTube views across the reported formats, with peak concurrent viewership on the English feed reaching 85,277 viewers, according to a release.

The Inter Kashi versus Kerala Blasters FC match recorded the highest peak concurrent viewership on the English feed, at 349,073 viewers.

In comparison, NorthEast United FC vs Mohun Bagan Super Giant topped the Hindi feed with 100,660 viewers, underlining the fixture’s pull across language feeds and the growing appetite for live ISL action.

The clash between NorthEast United FC and Mohun Bagan Super Giant also stole the show on the English feed, racking up 17 million views.

Its dominance across both feeds underscores the power of multilingual coverage in tapping into India’s diverse football fanbase.

The action extended beyond the view counts, with the opening week clocking 16.8 million engaged views and drawing 120,000 new subscribers to the League’s YouTube channel, taking its subscriber base to 2.7 million.

Fans kept the digital buzz alive, generating 1.6 million live interactions through chat messages and reactions across the five matches.

ISL started last week with 13 teams competing for the ISL Shield and ISL Cup in the 13th edition of India’s top-tier men’s football tournament.

The ISL 2026-27 matches are available to watch in India on ISL’s YouTube channel and Sony Sports Network.

The first phase of the fixture list comprises 78 matches, running from October 10 to January 17.

Our Events

SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Quote-UnQuote

“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!