With ‘Grand Theft Auto VI’ (GTA VI) set for a global launch on November 19, YouTube is gearing up for the much-anticipated release with a 24-hour global livestream, exclusive interactive features, creator-led content and special gaming-themed offerings in partnership with Rockstar Games.

The platform yesterday said the ‘Grand Theft Auto’ franchise has amassed more than 900 billion views on YouTube over its lifetime, while videos related to the upcoming game have already crossed 40 billion views ahead of its launch.

As part of the celebrations, YouTube Live will introduce five limited-edition ‘Grand Theft Auto VI’-themed gifts, including the iconic

Wanted Stars animation that will appear on screen during select creator livestreams. Eligible viewers will also be able to claim and send these gifts while supplies last.

YouTube is also rolling out a ‘GTAVI: Visit Vice City’ Shorts Effect, allowing creators and fans to place themselves against multiple backgrounds inspired by the game’s fictional setting.

Creators will offer gameplay analysis, immersive storytelling and behind-the-scenes coverage during launch week, including access from Miami.

The platform will host a 24-hour global livestream beginning November 19 at 12 am United States time, featuring live gameplay, creator podcasts and original content.

The broadcast will include creators such as Caylus, Zhong, Kat, Jelly, Rivers, Jake Baldino and Cinna. A pre-show hosted by RDCWorld will begin at 11 pm US ET on November 18, while the livestream will conclude with on-ground coverage from Miami.

YouTube Music will also feature the official ‘Grand Theft Auto VI’ soundtrack, including Morgan Wallen’s ‘Last Thing You Need’, alongside an anthology playlist covering the entire game series.

Separately, YouTube’s Culture and Trends team has released a report examining the franchise’s cultural influence, its impact on digital storytelling and the creative opportunities opened up by its immersive world.