Tata Play has expanded its value-added service portfolio with the introduction of Anime Local, bringing the best of Japanese animation to Indian audiences. This ad-free service is available to all Tata Play subscribers in three languages—Hindi, Tamil, and Malayalam.

Anime Local offers a diverse selection of curated anime content, including popular shows like Naruto, Sergeant Keroro, Ninjaboy Rantaro, Naruto Shippuden, Black Clover, and Robotan, among many others. The service aims to attract anime enthusiasts with its wide range of thrilling action epics and heartwarming coming-of-age stories, all for just Rs. 2 per day. For added convenience, the service will also be available on the Tata Play mobile app, allowing for on-the-go viewing, the platform said in a press release.

Pallavi Puri, Tata Play‘s Chief Commercial and Content Officer, commented on the launch, stating, “The evolving preferences of our TV audiences have been the driving force behind the innovative programming we’ve envisioned for our platform services. Anime Local on Tata Play will be yet another jewel in our exhaustive offering. The palette for anime content has been growing, and our new service will provide top-notch content to suit that growing appetite. We thank our partner Culver Max Entertainment for putting together this curation for us.”

Leena Lele Dutta, Business Head – Sony YAY!, added, “In today’s world, where innovation drives the evolution of entertainment, anime has emerged as a global sensation and is rapidly growing in India. To meet this growing enthusiasm, we are thrilled to launch Anime Local with Tata Play, aiming to revolutionize the anime viewing experience for Indian fans.”

Anime Local is set to enhance the anime experience for viewers across India, offering an extensive array of content tailored to regional languages and preferences.