MX Player has signed a multi-territory and multi-title strategic agreement with BEC World Public Company Limited (BEC), a world-class media company that has been producing and distributing Thai-language content for over 53 years.

This is BEC’s first multi-territory and multi-title deal with MX Player in India, and it includes 200+ hours of Thai Drama Series from Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka.

This collaboration marks MX Player’s introduction of Thai content to its audiences. For its successful content category – MX VDesi – it will dub 200+ hours of Thai Drama Series in Hindi. Accidental Love, Dare to Love, World of Himmapan, The Blaze of Naga, Love Destiny, and Nakee are the titles.

MX Player has attracted a sizable international audience with its extensive library of Korean and Chinese dramas on MX VDesi. The addition of Thai dramas strengthens its commitment to providing audiences with a diverse selection of world-class content and catering to their diverse preferences.

Commenting on the association, MX Player Spokesperson said, “We are delighted to bring the captivating world of Thai dramas to Indian audiences in collaboration with BEC World. Thai dramas are known for their intriguing storylines, relatable characters, and cultural richness, and we are thrilled to offer select hand-picked series that showcase the best of Thai entertainment. We strive to provide the best content from across the globe to our viewers, and our partnership with BEC World enables us to expand our offerings and present superlative content from Thailand to a wider audience.

Surin Krittayaphongphun, President of TV Business and Executive Director of BEC World, said, “I am excited that Thai Dramas will travel to India and the Indian sub-continent in 2023 with MX Player. We are confident that our content will resonate with the Indian audience as culturally, both countries share a common heritage, traditions, religious beliefs, and history.

“Since 2018, our content has found a strong fan base in Asia through regional and global streamers and Free to Air. We will continue to stay focused on growing our distribution network outside Thailand and producing content that appeals locally and regionally,” Krittayaphongphun added.