ShareChat, a multilingual social media platform, has announced that Mousumi Mishra will lead ShareChat and Moj’s Consumer Marketing.

Mousumi has over nine years of multi-disciplined media industry experience, most recently leading Moj’s content strategy and music partnerships, where she launched and scaled Moj Live and worked on building the creator ecosystem.

Before joining ShareChat, Mousumi held various marketing positions at large media conglomerates such as Disney-Star and Zee Entertainment, where she was instrumental in the launch of category-leading brands such as Star Bharat, ZEE Picchar, and Hotstar, as well as the rebranding of Star Plus.

Mishra’s new responsibilities include brand strategy and management, social media management, and consumer research for both brands.

Commenting on the elevation, Manohar Singh Charan, CFO, ShareChat and Moj, said, “Mousumi’s outstanding previous stints in various roles within the company and playing an active part in the scaling of Moj platform gives her a granular understanding of our brands and makes her an incredible fit to steer our consumer marketing efforts.

“I am confident that with her extensive knowledge and experience, she will take both brands to the next level. I am excited to see her take on a larger role at the company, and believe she will produce exceptional results, as she continues to grow with the company.”

Speaking on her new role, Mishra, Head of Consumer Marketing, ShareChat & Moj, said, “After having contributed to the development of multiple business units at Moj, including Moj Live, I am thrilled to embark on this new role within the company. I am looking forward to this opportunity of playing a significant part in the growth of our brands, as we build India’s leading social media and short video platforms.”