NDTV has appointed Meher Bajwa as Editor of NDTV Good Times. She will lead the brand’s editorial growth, develop original content and expand its presence across television, digital, social media and emerging platforms.

According to an NDTV announcement today, Meher has more than 15 years of experience in lifestyle, travel, luxury and digital publishing. She has worked on building media brands, growing audiences and developing new content initiatives.

Before joining NDTV Good Times, Meher served as Editor-in-Chief of Travel + Leisure India and South Asia. She led the brand’s editorial development, expanded its digital presence and developed content and experiential properties.

Earlier, she held senior roles at Hubert Burda Media, including Deputy Regional Director, Digital Operations, Asia. She oversaw markets across India, Hong Kong, Malaysia, Singapore and Thailand and helped grow digital audiences for brands such as Lifestyle Asia, Augustman and Travel + Leisure.

Meher also served as Newsroom Director at Microsoft News, where she led editorial operations across 16 countries and managed a newsroom of more than 140 editors and journalists. Earlier in her career, she held editorial positions at Maxim and Cosmopolitan.

Commenting on the appointment, NDTV CEO and Editor-in-Chief Rahul Kanwal said Meher’s editorial experience, understanding of digital audiences and expertise in building content brands would help take Good Times into its next phase.

Meher said she looks forward to building on Good Times’ legacy and creating new content that reflects culture, experiences, aspirations and modern lifestyles. She will focus on developing original content, increasing digital and social media engagement, and introducing new storytelling formats across lifestyle, travel, food, fashion and culture.

Her appointment reflects NDTV’s plan to strengthen its content brands, connect with changing audience interests and create new opportunities for audience engagement and brand collaborations. NDTV Good Times aims to strengthen its position in India’s lifestyle and entertainment sector through multiplatform storytelling.