CBC

Moves afoot to empanel OTT platforms for govt. ads

The government has taken a significant step towards integrating streaming platforms into its advertising ecosystem by opening financial bids for the empanelment of over-the-top (OTT) platforms. The move is part of a broader strategy to strengthen digital outreach and streamline how government campaigns are delivered across emerging media channel...


BIG FM

BIG FM hosts Impact Awards International in Malaysia

BIG FM hosted the second international edition of the BIG Impact Awards in Kuala Lumpur on April 5, bringing together Indian entrepreneurs, business leaders and changemakers on a global stage. The initiative builds on the brand’s legacy of celebrating unconventional success stories and impactful contributions across industries. According to a...