ott - Indian Broadcasting World

Prime Video to roll out ad-supported tier; India not in first list

Amazon Prime Video will next year join streaming rivals in rolling out ads and introducing a higher-priced ad-free tier, as the industry grapples with a slowdown in subscriber growth since the pandemic.

The American tech giant said yesterday ...

NXTDigital appoints Amrita Bhattacharya head of NXTplay

India’s premier integrated digital platforms company NXTDIGITAL Limited, the media vertical of the Hinduja Group, has appointed Amrita Bhattacharya as head of their aggregated OTT platform NXTplay. The company...

Amazon unveils new slate of updated devices, including Alexa

Amazon.com Inc, playing a catch-up game, has unveiled a slate of new and refreshed devices and updated its Alexa voice assistant with generative artificial intelligence to attract users to the unprofitable product as competition grows from chatbots like Google's Bard.

Prime Video announces ‘Hostel Daze’ S4

The fourth season of the popular comedy-drama series ‘Hostel Daze’ will conclude its run on Prime Video. The final installment of the series, created by The Viral Fever (TVF), will premiere on the OTT platform on September 27, according to a press release from

Tata Play launches Bollywood Masala

Tata Play Bollywood Masala is the company's newest addition to its service portfolio. According to the company, the new service will provide a diverse selection of Bollywood films from the 1990s and 2000s. Furthermore, Tata Play Bollywood Masala will feature a variety of movies, talk shows, celebrity in...

SonyLiv launches new campaign

SonyLIV, the premier streaming platform, has announced its exclusive streaming rights for the 19th edition of the Asian Games. As India eagerly anticipates its participation in this prestigious multi-sport championship, SonyLIV is set to captivate audiences with its latest campaign, directed by the Natio...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!