Advertising Rocks is set to return with its fourth season at Goafest 2026, promising a bigger and more vibrant celebration of musical talent from across the advertising, media and marketing industry. Known for blending creativity with entertainment, the platform continues to spotlight professionals who go beyond their day jobs to express themselves through music.

According to a press release from organisers of Goafest, Season 4 will once again serve as a high-energy stage for solo and duet performers, offering them a chance to showcase their talent through multiple rounds leading up to a live finale at the main event. Shortlisted participants will not only compete but also get the opportunity to attend the festival at no cost, adding to the overall experience.

Hosted as part of South Asia’s premier advertising and media festival, Advertising Rocks has steadily grown into a key attraction at Goafest, where industry professionals come together to celebrate both ideas and artistic expression. Each category in the competition will feature four finalists, with winners decided through a combination of jury scores and audience voting, ensuring a balanced and engaging format.

The competition also carries attractive rewards, with cash prizes for winners and runners-up. The Solo category offers Rs.50,000 for the winner and Rs.25,000 for the runner-up, while the Duet category offers Rs.1,00,000 for the winner and Rs.50,000 for the runner-up, making it both a creative and competitive platform.

Subhash Kamath, former CEO of BBH and curator of Advertising Rocks, said the initiative has grown stronger with each edition and continues to uncover impressive musical talent within the industry. He expressed optimism about receiving even more entries this year and discovering new performers on the Goafest stage.

Mohit Joshi, Co-Chair of the Goafest 2026 Organising Committee, noted that the initiative reflects the creative spirit of the industry, where expression extends beyond professional roles. He added that Season 4 aims to provide a larger and more dynamic platform for participants to showcase their passion for music.

Registrations for Advertising Rocks Season 4 are currently open, with the submission deadline set for April 30, 2026. The event is co-hosted by Advertising Agencies Association of India and The Advertising Club, with Goafest 2026 scheduled to take place from May 20 to 22 in Goa.