NDTV Profit has emerged as the leading business news destination on YouTube for March 2026, securing the top position with 51.7 million views. The channel edged past competitors including CNBC (50.3 million), ET Now (47.1 million), Moneycontrol (30.4 million), and Mint (17.4 million), according to the DataBeings Daily Gained Views metric updated on April 1, 2026.

According to an NDTV press release, the milestone reflects a growing audience preference for credible, insight-led journalism in an increasingly volatile information environment. As global uncertainty, policy shifts and rapid technological changes continue to influence markets, viewers are seeking not just information but clarity, context and informed perspective.

The channel’s rise highlights its positioning as a trusted destination for market-critical conversations. Built on the editorial legacy of NDTV, NDTV Profit has consistently focused on delivering sharp analysis, credible voices and a deeper understanding of the interplay between business, policy and global developments. Its programming goes beyond headlines, aiming to decode complex financial narratives and provide meaningful insights for investors and professionals.

Commenting on the achievement, Rahul Kanwal said that in times of uncertainty, audiences naturally gravitate towards sources they trust. He noted that the leadership position on YouTube underscores viewers’ preference for credibility and clarity, particularly when it comes to conversations around investments and markets.

Tamanna Inamdar added that financial news today plays a crucial role in shaping how audiences perceive markets and the economy. She emphasised that the channel’s focus has been on making finance accessible, delivering high-quality discussions and connecting with a new generation of investors seeking reliable information.

As the digital news landscape continues to evolve, NDTV Profit’s strong performance on YouTube signals the increasing importance of trust and credibility in audience engagement. The development also reinforces the platform’s growing role as a key destination for business news consumption in India.