Jacob’s Creek, Australia’s number one bottled wine brand, has been announced as the official wine partner for the inaugural ICC World Test Championship Final 2021 taking place in Southampton, June 18-22, 2021. The first day of the match, however, was called off due to rain.

As the official wine partner for the hugely anticipated ICC World Test Championship Final between India and New Zealand, Jacob’s Creek will have exclusive pouring rights for the event, branding at in-stadia bars, stadium and digital broadcast advertising, an official statement from ICC said.

The event will kick-start a long-term strategic partnership for Jacob’s Creek with the ICC for the next three years.

Eric Thomson, Global Marketing Director for Pernod Ricard Winemakers said in a  statement: “Jacob’s Creek has a long-standing connection to the world of sport, and we’re excited to be working with the ICC to connect with cricket fans and wine lovers through this inaugural event.

“As we progress into 2021, sport has never been more important, and supporting sport has also never been more important. As a wine brand that is all about connecting people, Jacob’s Creek is proud to partner with the ICC to bring people together in a celebration of cricket.”

Talking about this partnership, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “India’s fervor around cricket is well known and Jacob’s Creek partnership with ICC is the perfect opportunity to celebrate Indian Cricket Team’s success of reaching the finals of World Test Championship. We are excited to be a part of this momentous occasion in cricketing history and for our association with ICC in the years ahead.”

Anurag Dahiya, ICC’s Chief Commercial Officer, while expressing his delight at the partnership said with its rich heritage and award-winning portfolio, Jacob’s Creek joins leading global brands that have benefited immensely from their association with ICC events.

ICC’s global coverage will provide cricket fans with wide-ranging access to the match on television, digital and radio. The TV broadcast plans are headlined by long-term partner Star Sports, broadcasting in five languages in India namely Hindi, English, Tamil, Telugu and Kannada.

Indian fans will also be able to watch video clips on Facebook. Additionally, to maximise reach, the ICC has agreed deals with leading global broadcasters, including Sky Sports in New Zealand, Fox Sports in Australia, Supersport in Sub-Saharan Africa, and Sky Sports in the UK. Fans in the US have an array of options, via Hotstar, ESPN+ and Willow TV.