Social Media - Indian Broadcasting World

Spotify announces new campaign in India

Spotify has rolled out its latest campaign in India, bringing together the diverse linguistic and cultural fabric of the country through music. Tapping into the everyday experience of commuting, the audio streaming platform launched a series of a...

Truecaller Crosses 3mn paid users, hits 1mn mark on iOS

Truecaller has announced two major subscription milestones, underlining its steady growth in the premium mobile identity space. As of May 17, 2025, the company has surpassed three million paying users globally, with iOS subscribers alone crossing the one million mark by May 27. This marks a significant jump from the previous quarter. Accordin...

Madhavan’s chilling surprise at ‘Maa’ trailer launch

Actor R Madhavan sent shockwaves across fans and the press alike when he made an unexpected appearance at the trailer launch of ‘Maa’, the upcoming mythological horror film set within the same eerie universe as ‘Shaitaan’. His appearance marks a first-of-its-kind crossover between two chilling narratives — and it’s already generatin...

‘Decode’ boosts DD News ratings, dominates YouTube engagement

DD News has witnessed a major surge in viewership and digital engagement following the launch of its flagship news program, ‘Decode with Sudhir Chaudhary’. Hosted by veteran journalist Sudhir Chaudhary, the show has swiftly emerged as a key pillar of DD News’ prime-time lineup, capturing the attention of a broad and highly active audience. Ac...

Meta to allow brands AI tools’ use for ads by 2026-end: NYT

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported yesterday, citing people familiar with the matter, a Reuters dispatch stated.

The social media company's apps...

WhatsApp unveils ‘Not Even WhatsApp’ campaign

WhatsApp has launched its most extensive global marketing campaign to date, titled "Not Even WhatsApp," emphasizing its dedication to user privacy through end-to-end encryption. The campaign underscores that even WhatsApp cannot access users' personal messages, aiming to reassure its over 3 billion monthly users worldwide of the platform's commi...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!