Social Media - Indian Broadcasting World

YouTube tests picture-in-picture ad format for live streams

YouTube is enhancing the advertising experience for live streamers with the introduction of a new picture-in-picture ad format. This innovative approach aims to deliver mid-roll ads without interrupting the live stream itself, allowing viewers to continue enjoying the live content uninterrupted while still generating revenue for the streamers...

Musk’s X sues advertisers for boycotting platform

Elon Musk's social media platform X on Tuesday sued a global advertising alliance and several major companies, including Mars and CVS Health, accusing them of unlawfully conspiring to boycott the site and causing it to lose revenue. X filed the lawsuit in federal court in Texas against the World Federation of Advertisers, Unilever, and Danish...

WhatsApp launches privacy campaign

WhatsApp has unveiled a new privacy campaign emphasizing the importance of secure communication. The campaign, created by BBDO India and directed by Shimit Amin, showcases how WhatsApp’s multiple layers of protection offer users more control and privacy in t...

Meta beats Q2 expectations, forecasts rosy Q3 on digital adspend

Meta Platforms beat market expectations for second-quarter revenue on Wednesday and issued a rosy sales forecast for the third quarter, signalling that robust digital-ad spending on its social media platforms can cover the cost of its artificial-intelligence investments.

The Facebook...

IT Minister denies WhatsApp shutdown rumors in India

IT Minister Ashwini Vaishnaw confirmed that neither WhatsApp nor its parent company Meta has notified the government of any plans to discontinue their services in India. This statement was made in response to a question raised in the Rajya Sabha recently. "T...

Is Apple TV+ mulling introducing ads?

Apple is reportedly considering introducing advertisements on its streaming service, Apple TV+, potentially ending its status as the only major ad-free streaming platform, The Times of India said, quoting a report in British newspaper The Telegraph. The report stated that recent discussions between Apple executives and Barb, the UK's TV ratin...

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!