‘Decode’ boosts DD News ratings, dominates YouTube engagement

DD News has witnessed a major surge in viewership and digital engagement following the launch of its flagship news program, ‘Decode with Sudhir Chaudhary’. Hosted by veteran journalist Sudhir Chaudhary, the show has swiftly emerged as a key pillar of DD News’ prime-time lineup, capturing the attention of a broad and highly active audience.

According to a press release issued by DD News—also shared by Chaudhary via his official Facebook page—the show’s impact was visible from its very first broadcast. Known for its sharp analysis and in-depth discussions, ‘Decode with Sudhir Chaudhary’ has fundamentally altered news consumption habits on the channel. The program’s powerful storytelling and relevant topics have resulted in substantial spikes in Television Rating Points (TRP), lifting DD News’ 9 pm to 10 pm weekday slot to new levels of popularity.

The press note also details the show’s overwhelming success across digital platforms, particularly YouTube. DD News’ official YouTube channel saw exceptional traction in May 2025, driven largely by the debut of ‘Decode’. The very first episode, launched on May 15, garnered nearly 2.6 million views, a new benchmark for the channel in the news segment. By the end of the month, the show had amassed a total of 23.9 million views, accounting for a staggering 48.58 percent of DD News’ total 49.2 million views on YouTube in May.

The digital footprint extended further. With 148 million video impressions from Decode alone, the program contributed 67.89 percent of the channel’s overall 218 million impressions in the same period. Additionally, DD News recorded a major jump in its subscriber base, with over 453,000 new subscribers added in May—clearly showing the draw of Chaudhary’s presence.

Airing every Monday to Friday at 9 pm, ‘Decode with Sudhir Chaudhary’ has positioned itself as a trusted news program offering sharp insights, robust data-backed analysis, and engaging storytelling on national issues. Its rising numbers and engagement reflect not only a renewed interest in DD News but also Sudhir Chaudhary’s continued relevance and command in India’s television news space.

Our Events

SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Quote-UnQuote

“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!