Tata-Play

Tata Play bets on K-drama boom with multi-language offering

The Korean wave is no longer a passing trend in India—it is fast becoming a cultural mainstay. Riding on this growing popularity, Tata Play is expanding its content play with a curated K-drama service, offering popular Korean titles across multiple Indian languages to tap into a rapidly widening audience base. In what is positioned as a strat...


JioStar

JioStar decodes cross-screen impact in ‘The Collective’ Episode 3

JioStar Entertainment has released Episode 3 of its thought-leadership series ‘The Collective’, shifting the industry conversation beyond cross-screen reach to a sharper focus on effectiveness and measurable business outcomes. The latest episode attempts to answer a long-standing question for marketers: which platform is actually drivin...