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‘Koffee With Karan’ Season 9 has secured eight brand partners ahead of its premiere on October 14. The final season of the celebrity chat show, hosted and created by Karan Johar, will stream exclusively on The Peacock Hub on JioHotstar.
The brand lineup includes Jaquar Bath + Light and Visa as Co-Presenting Partners, Cadbury Bournville as the Co-Powered By Partner, Airbnb, FabriCare by D’decor, Parle Hide & Seek Caffe Mocha Cookies and Tata Coffee Gold as Special Partners, and Pantaloons as Associate Sponsor.
Commenting on the advertiser response, Bhaskar Ramesh, Head – Entertainment Sales, Digital, JioStar, said the show continues to hold a strong position in India’s entertainment landscape, attracting brands looking to connect with audiences through premium content.
“Koffee With Karan isn’t just an iconic entertainment property, it is a shared cultural event for Indian viewers. As Karan takes the couch for the final season, the exceptional lineup of marquee brands joining us speaks to the enduring pull of high-engagement premium storytelling,” Ramesh said.
He added that JioHotstar aims to combine the show’s cultural relevance with brand integrations designed to deliver value across different categories.
“On JioHotstar, we are combining that unmatched cultural resonance with seamless, modern brand integrations that deliver real enterprise value across diverse categories,” he said.
First premiered in 2004, ‘Koffee With Karan’ has spanned eight seasons and 161 episodes. The show has built its identity around candid conversations with celebrities, rapid-fire rounds and memorable moments that have frequently become part of popular culture.
The participation of brands across payments, travel, home, food and consumer categories highlights the advertiser interest surrounding the show’s final season. The associations also offer brands an opportunity to connect with audiences through a well-established entertainment property as Johar returns to the couch for another round of celebrity conversations and revelations.
‘Koffee With Karan’ Season 9 will premiere on October 14, exclusively on The Peacock Hub on JioHotstar.
