Ultra Play OTT

Ultra Play OTT launches ‘An Interview Gone Filmy’ campaign

Ultra Play OTT has launched a new digital campaign titled ‘An Interview Gone Filmy’, turning an ordinary job interview into a humorous Bollywood-inspired conversation to celebrate how deeply cinema is connected with everyday life. Released around International HR Day, the campaign highlights how Bollywood often becomes a light-hearted e...


MIB

MIB opens Govt digital ad campaigns to MSME startups

The Ministry of Information and Broadcasting (MIB) has amended the Digital Advertisement Policy 2023 to allow eligible MSME entities and startups to participate in government digital advertising campaigns through a separate empanelment mechanism. The move is expected to widen opportunities for smaller agencies and emerging digital firms looking ...