Apple is looking to build on the success of its high-profile Formula One film, with a sequel already on the horizon and broader ambitions around the sport’s global media presence. The original film, starring Brad Pitt, has emerged as a key project for the company’s entertainment push.

According to a Reuters report, Eddy Cue, Senior Vice-President of Services at Apple Inc., indicated that a follow-up to the film is not just possible but expected. Speaking on the sidelines of the Miami Grand Prix, Cue said, “I hope and expect there will be one,” when asked about a potential sequel to the Apple Original Films production.

The development reflects Apple’s growing commitment to sports-led storytelling and premium content tied to global sporting properties. The F1 film, which blends high-octane racing action with a character-driven narrative, has been positioned as a flagship offering in Apple’s expanding entertainment portfolio.

Beyond the big screen, the company is also setting its sights on strengthening its foothold in Formula One broadcasting. Having secured the U.S. broadcast rights, Apple is now exploring opportunities to expand its involvement in the sport across international markets, signalling a larger play in live sports and media distribution.

The dual push—towards a sequel and wider broadcast ambitions underscores how Apple is aligning its content strategy with global sports fandom, aiming to deepen engagement both through cinematic storytelling and live viewing experiences.