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Zee Entertainment Enterprises Ltd has strengthened its senior leadership with the appointment of Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, a move aimed at sharpening the company’s monetisation strategy across linear and digital platforms. The appointment will take effect from February 3, 2026. The development was disclosed by the company in a regulatory […]
Zee Entertainment Enterprises Limited has appointed Aparna Ramachandran as Executive Vice President and Head of Network Digital, underlining the company’s renewed focus on strengthening its digital and streaming ecosystem across platforms. Ramachandran joins Zee from Balaji Telefilms, where she was serving as Head of Digital Originals and was responsible for driving content strategy and overseeing […]
Zee TV has announced its launch in Europe with a specially localised offering for German-speaking audiences as highlighted in a high-energy promotional video marking the channel’s debut. The sizzle emphasises Zee TV’s ambition to bring its flagship Hindi general entertainment content to a wider European audience, combining the scale and popularity of Indian television with […]
Zee Media Corporation Limited (ZMCL) has successfully concluded the first edition of its flagship esports tournament, Zee Media Arena of Champions, marking a significant step in the network’s expansion into India’s rapidly growing gaming and esports ecosystem. The inaugural season recorded strong participation, high viewership and a competitive finale, positioning the property as a notable […]
Telugu ZEE5 has unveiled a special Sankranti brand film featuring Manchu Manoj, reinforcing the platform’s commitment to delivering culturally rooted entertainment for Telugu audiences. Built around the line ‘Mana Pandaga, Mana Entertainment, Mana Telugu ZEE5’, the campaign taps into the festive spirit of Sankranti while underlining the platform’s deep emotional and cultural connect with the […]
Tamil ZEE5 has entered 2026 with a clearly defined programming strategy, placing thrillers and high-engagement entertainment at the centre of its content roadmap. The platform has unveiled a packed lineup of films and original series, alongside a festive Pongal brand campaign, as it looks to deepen viewer engagement amid rising competition in the regional OTT […]
