TRENDS, one of India’s leading fashion retail chains, has unveiled its latest consumer campaign, “This Holiday, Trend It”, aimed at blending fashion, creativity, and technology to offer customers a chance to win curated holiday experiences.

According to an ANI report, the campaign introduces a first-of-its-kind interactive contest where shoppers can transform their retail experience into a creative and rewarding journey. Customers who shop for Rs 1,499 or more at any TRENDS store can participate by scanning an in-store QR code, generating a personalised AI-based holiday song, and submitting it through the campaign’s microsite.

The initiative is designed to engage consumers beyond traditional shopping, encouraging them to express their individuality through a mix of style and storytelling. The most creative entries will be rewarded with fully paid holiday experiences, with over 100 winners expected to be selected during the campaign period.

Running from April 20 to May 17, 2026, the campaign focuses on celebrating self-expression and innovation while enhancing customer engagement during the holiday season. By integrating AI-led experiences into the retail journey, TRENDS is attempting to create a more immersive and interactive environment for its consumers.

The company said the campaign reinforces its positioning as a destination for trend-led and affordable fashion for families across India, while also offering memorable experiences that go beyond conventional shopping.