‘Satluj’, the Honey Trehan-directed drama starring Diljit Dosanjh, recorded 6.58 million unique viewers on ZEE5 during the brief 48-hour period it was available for streaming in India, according to audience measurement data released by Chrome DM COTT.

According to a Chrome DM COTT release, the data covers the period from July 3 to July 4, 2026, when ‘Satluj’ was available on ZEE5 before it was removed from the platform’s Indian catalogue on July 5. The film continues to remain available on ZEE5 Global for audiences outside India, while the platform has stated that it is exploring options to restore the title in the Indian market.

Chrome DM COTT reported that the film attracted 6.58 million unique viewers during the two-day measurement window. Male audiences accounted for 4.22 million viewers, representing 64 percent of the total audience, while female viewers contributed 2.36 million, or 36 percent.

The largest audience segment comprised males aged between 25 and 35 years, accounting for 1.88 million viewers. This was followed by the male 35-plus category with 1.32 million viewers. Among women, the 25–35 age group emerged as the biggest audience segment with 1.07 million viewers, closely followed by the 35-plus category at 1.01 million. The figures indicate that the film primarily appealed to adult audiences across both genders.

Inspired by the life of human rights activist Jaswant Singh Khalra, ‘Satluj ‘tells the story of Khalra’s efforts to document alleged illegal cremations during the militancy period in Punjab in the 1980s and 1990s. The film was originally titled ‘Punjab ’95’ and underwent a prolonged certification process with the Central Board of Film Certification before being retitled and released in its uncut version on ZEE5.

Regionally, Punjab emerged as the strongest market for the film, contributing 2.43 million viewers, or 37 percent of the total Indian audience. Haryana followed with 1.80 million viewers. Together, the two states accounted for 64 percent of the film’s total reach during the 48-hour period, highlighting its strong resonance in the region most closely associated with the story.

Other key markets included Uttar Pradesh with 1.12 million viewers and Delhi NCR with 0.71 million, while Rajasthan contributed 0.14 million viewers. The remaining states collectively accounted for 0.36 million viewers.

Commenting on the findings, Riya Maity, Business Head at Chrome Digital, said the film’s performance reflected the audience response typically seen for titles that generate significant public interest around their release.

She noted that the film’s reach of 6.58 million viewers within just 48 hours, driven largely by Punjab and Haryana, demonstrated strong engagement among audiences most closely connected to its subject matter. According to Maity, the data highlights meaningful viewership within a highly compressed streaming window and underscores the role of audience measurement in accurately capturing consumer behaviour.